Background Information
- Founder's Motivation: Better at numbers, seeking independence, and driven by a sense of purpose to help people grow.
- Brand Values: Community-oriented, innovative, relationship-based, and forward-thinking.
- Target Audience: Local community, friends, past clients, and those seeking a personal touch in their mortgage experience.
- Long-term Objectives: Establish a thriving local business and build a substantial book of business.
Project Goals
- Develop a logo that embodies the brand's values and resonates with the target audience.
- Create a versatile logo that can be used across various platforms, including website, business cards, merchandise, and stationary.
Design Concept
Drawing inspiration from Tea Leaf Mortgage's values and objectives, the logo design aims to convey warmth, professionalism, innovation, and community. The logo will incorporate elements of nature, growth, and the magic of homeownership.
Design Elements
- Iconography: A combination of a tea leaf and a home icon, symbolizing growth, warmth, and the idea of home.
- Typography: Clean, modern typography with a touch of sophistication and warmth, reflecting the brand's professional yet approachable nature.
- Color Palette: Neutral tones with a pop of color, evoking feelings of trust, sophistication, and vitality.
- Visual Style: Minimalist, clean, and timeless, with subtle elements of magic and psychedelic undertones, adding an edge to the design.
Design Process:
- Research & Conceptualization: Studied the brand's values, target audience, and industry competitors. Explored various design concepts and themes.
- Sketching & Digitalization: Created sketches and digital mock-ups of logo concepts, focusing on the integration of tea leaf, home, and magic elements.
- Feedback & Iteration: Gathered feedback from the client and iteratively refined the designs to ensure alignment with the brand's vision and objectives.
- Finalization: Selected the most compelling logo design that effectively communicated Tea Leaf Mortgage's brand identity and values.
Conclusion
The logo design for Tea Leaf Mortgage embodies the brand's values of professionalism, warmth, innovation, and community. By incorporating elements of nature, growth, and magic, the logo captures the essence of Tea Leaf Mortgage's mission to empower clients on their journey to homeownership and wealth growth. With its clean, timeless design and subtle psychedelic undertones, the logo sets Tea Leaf Mortgage apart in the competitive mortgage industry, attracting clients seeking a personalized and relationship-based mortgage experience.
